Lead Generation Digital Marketing Strategy
Established in October 2007, the seminary bears the name of A.W. Tozer (1897-1963) and is part of Simpson University. The seminary originally began in 1977 in San Francisco as the Graduate School of Ministry at Simpson College.
The seminary partnered with Rocket Hog to develop a strategic digital marketing strategy to increase exposure and drive inbound lead generation. The seminaries digital strategy consisted of a strategic mix of search marketing, display remarking and a mobile responsive landing pages.
A.W. Tozer Seminary was able to drive significant lead volumes while lowering the total cost per acquisition. These dedicated inbound leads had an above average conversion rate which yielded record program enrollment.