You have less than 5 seconds to leave a positive impression and tell your website visitors what they’ll experience by engaging with your organization. After this time (and oftentimes before), they’ll leave.
4 out of 5 consumers shop on smartphones. 40% of people will choose a different search result if the first is not mobile friendly.
47% of people expect your website to load in two seconds or less. 40% of people will leave a website if it takes more than 3 seconds to load.