From new starts to the inevitable breakup, it was a busy week in the digital marketing world but we've got you covered.
The digital marketing world was a hopping this week with the launch of Alphabet to the breakup of Google+ and YouTube. Following are the top 5 digital marketing and tech news stories from week 33 2015.
YouTube Ranking Factors: Getting Ranked In The Second Largest Search Engine
Got great video content that no one’s seeing? Columnist Tony Edward provides a comprehensive guide to optimizing your YouTube presence.
Google Creates New Parent Company Called Alphabet
The search giant is restructuring itself as a collection of businesses, with Google co-founders Larry Page and Sergey Brin overseeing the divisions.
Google Local Shakeup: 3-Pack Only, 7-Pack Removed; Addresses & Phone Numbers Gone
We have some more big changes happening in the local space for Google local business listings. Over the course of the day Thursday, Google began switching over the usual 7-pack local listings to all 3-pack, AKA Snack Pack local results. This means that instead of showing 7 businesses in the pack and in the map, those spots are now only available to 3 businesses.
The Linkbait Bump: How Viral Content Creates Long-Term Lift in Organic Traffic
In a traffic rut? Learn how one piece of content can take your traffic to new heights in this episode of Rand Fishkin’s Whiteboard Friday.
The New Google Plus: Will Tighter Focus Lead To Success?
Changes are in store for Google Plus. Find out how they started and the forecast for their future from Mark Traphagen.